I know some people don't get 'it' with Star Trek. I got into it because my parents were into it. Other people I know who don't like it mentioned that their parents weren't into it. Maybe it's a generational thing, unless you're also prone to sf (sci-fi) tales, but there's something compelling about the Star Trek mythos.
Tons has been said about how Gene Roddenberry's vision of the future was a welcoming and refreshing optimistic view, as historically speaking I'd go so far to say that the sf genre leaned towards dystopic themes (think Philip K. Dick, Heinlein, Bradbury, Vonnegut). I think that's what makes this body of work so enduring. The audience wants to hope...dare I say...they have the 'audacity' to hope for a better future: one in which mistakes of the past are used as lessons and guidelines for building a brighter tomorrow.
Regardless, any TV show that spawns 11 movies, and generates enough inspiration to have an aircraft carrier and a Space Shuttle named after a fictional vehicle, is doing something right.

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